Searching for a Terrific Copywriter
If you wish to use the internet to make money, you'll need a site. If you want that site to help you bring in money, it must be very well written. Unless you are a skilled copywriter yourself, you will want to engage the services of a copywriter to create the text for your website. A good copywriter can help you bring in more profits than you could hope to see if you tried to compose the copy yourself. Obviously, not all copywriters are effective. Some are just awesome. Some simply wish they had talent and are trying to make some money because someone told them writing online would be a breeze. Here are tips on how to figure the difference.
Does the copywriter have his or her own web site? Any copywriter worth his or her salt is going to have his or her own web site that contains a bio, some samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have a site, how can they say they can help you with the one you are building? Take note of the copy used on this web site too. If there are several grammar errors and typos, this is a bad sign.
How favorably do you react as you read the copywriter's own web copy? This goes beyond the simple noticing of grammar and spelling errors. Does the web site copy induce an emotional response as you are reading it? Does it make you warm up to him or her? Does the copy make you want to continue reading and find out more about the person? Does the website copy make you want to jump to employ them as soon as possible? Does the website copy make you feel like you have to get out of there? Does the copy make you upset? These are all vital reactions and you should heed to them.
Carry out some background research on the copywriter. Try searching for reviews on forums and unbiased Home Page websites. It's very likely that the only reviews you are going to see on the writer's website are going to be positive. Do a search online for the copywriter's name to see if there are any reviews or personal testimonials that are not run and can't be rigged by the writer you are checking up on. These reviews demand your special attention. Ask the writer to furnish you with some references. Be sure that you follow up and actually contact those read here references so that you can ask for an honest opinion from them.
Be sure you spend some time going through the samples check this site out furnished by the writer. Try asking the writer to send you a few more samples that aren't already provided on the site. This is especially important if the copywriter claims he or she is an expert in an area. When the writing looks like it was sourced from Wikipedia or is particularly vague, you need to find a different writer.
There are numerous different ways to see if a copywriter is worth paying for. It is important to do your homework and look beyond the writer him or herself for information as to his/her reputation and character.